FRACTIONAL CMO + STRATEGY SUPPORT
YOUR SENIORMARKETING BRAIN.in the room.
Clear direction, sharper decisions and marketing leadership that finally moves together.
Let's work out
what happens next.
FELICITY BERENDS
20+ Years Marketing Director
YOUR MARKETING HAS PLENTY OF ACTIVITY.
who owns the direction?
When strategy, campaigns, budgets, agencies and team decisions keep landing back on the founder, marketing becomes another job to carry.
I step in, take responsibility for the marketing direction, and keep the whole function moving with commercial discipline.
STRATEGY. LEADERSHIP. CLARITY.
WHAT A FRACTIONAL CMO DOES
SENIOR MARKETING LEADERSHIP, BUILT INTO YOUR BUSINESS.
I work alongside you as your strategic marketing lead. I connect commercial goals to the marketing plan, guide the people delivering it, and measure whether the work is doing what the business needs.
Strategy. Leadership. Accountability.
DELIVERABLES & SCOPE
WHAT I CAN TAKE
OFF YOUR PLATE.
High-level strategic decisions backed by 20+ years of marketing director experience, removing the founder bottleneck.
MARKETING STRATEGY + PRIORITIES
A clear direction tied directly to commercial goals, team capacity and the next stage of the business.
POSITIONING + MESSAGING
A stronger market position, differentiated value proposition and language your customers immediately understand.
BUDGET + CHANNEL DECISIONS
A practical, commercial view of where to invest, what to stop spending on and what deserves testing.
TEAM + AGENCY LEADERSHIP
Direction, constructive feedback and commercial accountability for internal marketers, agencies and specialists.
CUSTOMER JOURNEY + CONVERSION
Clear pathways from first impression and website engagement through to enquiry, sale, onboarding and retention.
CAMPAIGNS + LAUNCHES
The strategy, brief, timing and key commercial decisions behind significant brand and marketing moments.
A CLEAR PLAN.
A FOCUSED TEAM.
marketing connected to the business.
You know what matters now, what comes next, and how each part of the marketing function contributes.
COMMERCIAL PROOF
THE KIND OF RESULTS
CLEARER STRATEGY CAN SUPPORT.
RETURN ON AD SPEND ACHIEVED THROUGH DIGITAL ADVERTISING
ROAS ACROSS ONGOING CAMPAIGN OPTIMISATION
ROAS MAINTAINED ACROSS PREVIOUS ADVERTISING
GENERATED IN TRACKED REVENUE THROUGH ONLINE BOOKING + CAMPAIGNS
HOW WE BEGIN
FIRST, I LEARN.
THEN WE SET
THE DIRECTION.
UNDERSTAND
Goals, numbers, customers, team, offers and current activity.
REVIEW
Strategy, channels, campaigns, customer journey, systems and performance.
PRIORITISE
The decisions and opportunities with the strongest commercial relevance.
LEAD
A focused plan, clear responsibilities and a consistent review rhythm.
I’LL SEE THE WHOLE PICTURE.
THEN MAKE IT ACTIONABLE.
I work directly with the founder or leadership team and become the senior point of direction for marketing. That can include leading your internal team, briefing and managing agencies, reviewing creative, shaping campaigns and keeping delivery connected to the strategy.
THIS COULD BE
THE RIGHT FIT IF...
Marketing keeps returning to you for every decision.
You have a capable team that needs senior direction.
Different suppliers are working without one connected strategy.
You are investing in marketing and need stronger commercial oversight.
The business is changing, growing or preparing for a significant next move.
You need experienced leadership for a defined season.
ENGAGEMENT OPTIONS
HOW I CAN STEP IN.
ONGOING FRACTIONAL CMO
Senior marketing direction, leadership and oversight embedded within your business on a retained weekly cadence.
STRATEGIC RESET
A concentrated review of the marketing picture, followed by commercial priorities and a practical, actionable plan.
CAMPAIGN + PROJECT LEADERSHIP
Senior direction for a major launch, repositioning, website overhaul, campaign rollout or significant period of change.
NEED MY BRAIN, BUT NOT A CMO?
MARKETING COACHING FOR THE BUSINESS OWNER READY TO LEAD IT.
Marketing coaching gives you direct access to my experience while you remain responsible for the decisions and implementation. Bring the questions, plans, roadblocks and ideas. We'll work through them together and turn them into clear next steps.
COACHING CAN HELP YOU:
- →Build your marketing plan with confidence
- →Make confident campaign decisions
- →Strengthen your messaging and market offers
- →Review ideas, agency pitches and proposals before you invest
- →Stay commercially focused and held accountable
FAQ
A FEW THINGS
YOU MAY BE
WONDERING.
Have another question? Reach out directly to Felicity on 0412 663 244.
READY TO PUT
SOMEONE EXPERIENCED
AT THE HEAD OF MARKETING?
Call Felicity directly or tell me what is happening in your business.
0412 663 244