GRAPHIC DESIGN
A graphic designer with more than 20 years creating print, digital, campaign and signage work for Melbourne businesses that need to look sharp and considered. One senior creative from brief to final artwork.
DESIGN IN MELBOURNE
Melbourne has one of the most design-literate business communities in Australia. Professional services in the CBD, hospitality and retail across the inner suburbs, creative agencies, health and construction businesses expanding through the metropolitan area. Melbourne audiences expect quality and notice when a brand feels considered or rushed. Graphic design that reflects the standard of the business behind it earns trust in a market that pays attention to detail.
THE PROBLEM
In a city full of considered brands, generic design is a liability. When a business's brochures, social posts and signage look like templates, it fails to convey what makes it different. Melbourne customers who care about quality tend to choose the business whose visual presence feels intentional. Design that looks like an afterthought quietly pushes those customers towards a competitor who clearly took the work seriously.
WHAT CAN BE DESIGNED
Polished creates strategic, professionally prepared graphic design across print, digital, campaigns and physical spaces, organised into clear categories for one-off pieces or complete rollouts.
Annual reports, capability statements, sales brochures, prospectuses and multi-page documents designed to communicate clearly and look the part.
Creative concepts carried consistently across digital advertising, social media, email, print and outdoor advertising.
Flyers, postcards, business cards, presentation folders, stationery, invitations and promotional pieces.
Billboards, vehicle graphics, pull-up banners, media walls, shop signage and expo displays.
Social posts, digital advertisements, email graphics, online campaign assets and branded templates.
Labels, bags, merchandise, uniforms, product packaging and branded promotional items.
SELECTED WORK
Campaigns, publications, advertising, signage and printed pieces created for businesses across all kinds of industries.


























Drag or swipe to explore · Hover to pause
WHY POLISHED
With more than 20 years across graphic design, branding, websites and marketing, Polished understands that design is a commercial decision. Work created with the audience, message, purpose and production requirements in mind performs better in the real world. Felicity personally handles each project from brief to final artwork, keeping the quality and the thinking consistent throughout.
We start with the project, the audience, the purpose and what the design needs to achieve.
We develop the visual approach and bring content, brand and message together into one clear direction.
You review the work and provide feedback. We refine the details until everything feels right.
Final artwork is prepared correctly for print, digital use or production, ready to send wherever it needs to go.
Polished works with Melbourne businesses remotely with the same care and communication as a local studio. Video calls, shared documents and clear project milestones mean the distance never gets in the way. The process is designed to be smooth whether you are in Collingwood or Caulfield.
FREQUENTLY ASKED
Timelines vary with scope. Single pieces can be turned around quickly; campaign rollouts take longer. A clear schedule is provided at the start.
You can supply your own, or we can help shape copy direction and source or commission imagery as part of the project.
Yes. We can liaise directly with your printer or signage supplier to ensure the artwork is produced correctly.
You do. Final artwork files are supplied to the business in the appropriate formats for ongoing use.
Tell us what you are creating and what you need designed. We will bring it to life with clarity and care.
Prefer to talk it through?
CALL FELICITY
0412 663 244