CLIENT WORK
A BUSINESSTHAT HADOUTGROWNITS LOOK.
A renewed brand for a leading geotechnical authority.
Geoinventions needed a brand and digital presence to match the scale of their ambition. We refined their visual identity, created a cohesive system and designed a high-converting website - built for what’s next.
PEOPLE
IDEAS
GROUNDED
SOLUTIONS
THE RELATIONSHIP
More than 14years in.
Geoinventions first came to Polished more than 14 years ago, when we designed their original brand and website from the ground up. Over more than a decade, the business grew enormously - expanding its team, capabilities and reputation across the geotechnical engineering sector.
They returned for a fresh look that matched where the company had grown to, and that could capture their unwavering commitment to quality. The answer was a full brand overhaul and a new website development project, designed together as one connected system.
14+
Years together
Full
Brand overhaul
New
Website build
01 / LOGO SYSTEM
A confident mark for what’s next.
We refined the Geoinventions identity into something confident, precise and enduring - the same qualities the business brings to its engineering work. A refreshed logo, cohesive system and clear visual language gave the brand the presence and authority its growth had earned.
PRIMARY LOGO - HORIZONTAL
REVERSE LOGO (ON DARK)
02 / ICONS • COLOUR SYSTEM
A visual language built for presence.
A suite of custom icons and a considered colour palette give the brand clarity and consistency across every touchpoint.
PRIMARY
Teal
SECONDARY
Slate
LIGHT
Mist
DARK
Forest
NEUTRAL
White
03 / IDEAS • ACTION
Built for real impact.
From site to office, the new brand comes to life across uniforms, environments and everyday moments — uniting the team under a stronger, more recognisable identity.
People on ground. Always forward.
04 / DIGITAL EXPERIENCE
A high-converting website
for a growing engineering leader.
A modern, content-rich website designed to build credibility, showcase capability and drive new opportunities.
a new online home
A fresh new take on the Geoinventions brand required a website to match. The brief was sharp, clean, interactive and with the ability to showcase their vast range of services/capabilities without it being overwhelming.
WANT A WEBSITEbuilt for your next stage?
Let's talk about your business, your goals and the website that will take you there.